The Purpose of the Role
We are hiring an experienced Content Marketing Strategist to work in tandem with our Demand Gen Manager, to help scale Social Nature’s B2B brand and content marketing to attract more health & wellness brands to our digital sampling and consumer insights platform. When a natural/organic brand is looking to launch new products and acquire new customers, we want them thinking of Social Nature!
We are a lean marketing team with big dreams, that hires rockstar talent that helps us get to where we want to go quickly. If you have a track record of creating content that helps businesses build their brand online and grow top of funnel leads, then we want to hear from you. While this is a 16 month maternity leave contract position, there is potential for a permanent position following the contract end.
Your day to day will be producing great content that gets B2B marketers to click to learn more. One day you might be interviewing our brand customers for a case study, another day you might be developing a 7 touch email sequence to 5 different customer segments to convert and nurture leads, and on another you might be developing a presentation deck, ad copy and landing page for a webinar we are hosting. Some days you might be getting new consumer insights and data from the community team to share in our B2B marketing and others you might be working with the product team to develop key messages for our new product launch. In between this, you are thinking of ways to simplify our brand positioning and brand communications so that all of our content is singing the same tune.
To be successful in this role, you must be a quick synthesizer that can take a creative idea and turn it into 3 different pieces of content, easily adapt your writing style to the tone, persona and distribution channel, and have experience in B2B marketing communications - we are marketers selling to marketers.
What You’ll Be Doing
What you will need to succeed in this role
Who We Are
At Social Nature, we know that what we consume has an impact - on our health and the planet.
We’re driving impact by changing what’s in people's grocery baskets and have built a best-in-class digital product sampling platform that helps people try something that’s better for them and the planet, on their next shopping trip.
Already our community has grown to over 1 Million users and we have worked with over 500 natural food and health brands across North America. We’re not stopping until every brand in the world is launching their healthy and sustainable products on Social Nature so that more people can #trynatural.
We’re currently a team of 30 change makers with an entrepreneurial culture that values making it happen, championing the customer, winning together, keeping it real, focusing on impact and owning our craft.
We are proud to be a Certified B Corp which is a type of company that is committed to using business as a force for good! We were also recently recognized as one of the Best Places to Work and as one of Canada's Top Growing Companies.
What We Offer
Social Nature is an equal opportunity employer and stands for fair representation - we believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, indigenous people, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage the inclusion of people with these identities or other marginalized communities because we believe that without you, we are all less.