Who We Are

At Social Nature, we know that what we consume has an impact - on our health and the planet.

We’re driving impact by changing what’s in people's grocery baskets and have built an AI-powered Product Discovery Platform to help over 1 million people across North America buy products that are better for themselves and the planet.

Over 600 natural food, health and wellness CPG brands trust Social Nature to help them acquire their target customer and gain consumer insights. Our digital platform rewards users for uploading their grocery shopping receipts and writing product reviews, by providing consumers with cash back for every healthy choice they make. We’re not stopping until every consumer brand in the world is featuring their healthy and sustainable products on Social Nature so that more people #trynatural.

We are proud to be a #tech4good company. We are B Corp Certified, which is a type of company that is committed to using business as a force for good. For the past 3 years we’ve been recognized as one of Canada's Top Growing Companies and Best Places to Work. Our team of 35 changemakers operate in an entrepreneurial culture guided by our leadership principles of: making it happen, championing the customer, winning together, keeping it real, focusing on impact and owning our craft.

The Purpose of the Role

Social Nature is seeking an experienced Director of Sales to lead our B2B sales team and drive revenue growth across North America. To be successful in this role you will have direct experience selling SaaS as well as selling Digital Marketing or Consumer Insights Solutions to Marketing Decision makers. Ideally this includes having some exposure to CPG brands.

Reporting to the CEO, the Director of Sales focuses both on unblocking the sales team, and working closely with the marketing, customer success, community and product teams to uncover new growth opportunities and develop efficiencies. We’re looking for someone who has experience working in a fast paced startup type environment and has a proven track record in experimenting with new approaches in order to achieve revenue growth. . To thrive in this role, you’ll need to be process driven and methodical in your approach. From building pipeline to improving conversions to managing your team, your creativity and innovation is grounded in structure.

We’re a growth stage tech company where you will be both inheriting current process and have the opportunity to design processes from the bottom up. You will be an expert in SaaS sales velocity, funnel math, and other pipeline dynamics and be able to effectively analyze conversion rates, sales cycles, and ACV in order to improve our practices and drive predictable revenue. You have prior experience in revenue operations and are comfortable being responsible and accountable for forecasting and ensuring we are able to scale our revenue to new heights.

What You’ll Be Doing

Sales Leadership & Strategy

Foster a high performance culture that attracts and retains top talent while promoting accountability and individual growth.
Implement and refine an established sales methodology across the sales organization.
Enhance sales velocity to align with industry-leading SaaS standards.
Enhance sales conversion rates to align with industry-leading SaaS standards.
Build cross-functional relationships internally with strong lines of communication to support the achievement of our company priorities.
Collaborate with the marketing team to generate and maintain a robust sales pipeline that meets or exceeds SaaS industry benchmarks, ensuring adequate opportunities for the sales team to achieve revenue targets.

Team Development & Coaching

Take a methodical and systematic approach to overseer, develop, and grow our high-performance sales team- currently consisting of SDRs, AEs and a Revenue Operations Specialist.
Continue to develop and implement a sales process and methodology to enhance individual and team performance., Act as a player/coach, working alongside our reps to manage your own book of business to refine our sales strategies based on practical experience.

Pipeline Management, Reporting, & Forecasting

Report on key performance indicators (KPIs) and develop forecasts to senior management.
Use data-driven insights to continuously optimize sales processes and team efficacy.
Leverage AI technologies and sales intelligence tools to optimize sales processes, enhance prospecting efficiency, and provide data-driven insights.

What you will need to succeed in this role

5+ years experience leading a B2B sales team at a high-growth tech enabled or SaaS company.
Experience selling 5-6 figure digital solutions to marketing/sales decision makers is preferred.
Experience selling to the consumer packaged goods (CPG) industry is an asset.
Proven success breaking into and expanding enterprise accounts.
Track record of achieving and exceeding revenue targets in a high-growth B2B company.
Experience in scaling SDR and AE teams and working closely with revenue operations.
Proven success in implementing and executing a sales methodology across a B2B sales organization.
Strong understanding of metrics-driven sales management and a revenue operations mindset for pipeline optimization.
Excellent leadership and coaching skills.
Digital Savvy - Proficiency in CRM systems (e.g. Salesforce, Hubspot), sales technology tools (e.g. Apollo, Instantly), and keen to use AI technologies to optimize our growth.
Bonus points if you consider yourself a Thought Leader in the CPG industry and like to share content through LinkedIn to drive brand awareness and new business.

What We Offer

Competitive salary and incentive plan that is reviewed annually based on market benchmarks and performance. The base salary for this position is between $130,000 - $150,000 CAD, depending on experience. Combined with the incentive plan for this role, the expected On Target Earnings (OTE) is $250,000 - $270,000 CAD.
Comprehensive Health & Wellness benefits — From Day 1, you’ll get health, dental and vision benefits, an annual $1200 wellness spending account (gym pass, running shoes, bike, etc.) and a $500 home office improvement stipend (standing desk, ergonomic chair etc) to support our flexible hybrid work environment.
Stock Option Benefit — The opportunity to become part-owners of our early-stage company and benefit from our hyper-growth. Let’s build a great company together!
Time to take care of yourself — 30 PTO days per year including 15 days annual vacation, 3 annual personal days and 12 designated company holidays throughout the year. In addition, all of our team members enjoy a flex week (where the focus is 80% on R&R) between Dec 24 - Jan 1 to recharge for the New Year.
Team events — We believe that a team that takes time to play together stays together. We regularly host virtual and in-person team events throughout the year for connection and collaboration.
Make a difference with your work — Align your work with your values and contribute to building a more sustainable future! Join us in our mission to help more people make the switch to healthy and sustainable products.
Get to know us by following us on Linkedin, Facebook, Instagram and check out our company Medium account.

Social Nature is an equal opportunity employer and stands for fair representation - we believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, indigenous people, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage the inclusion of people with these identities or other marginalized communities because we believe that without you, we are all less.