About the Job

Job Details

Role: Business Development Representative

Department: Sales

Job Location: Fully remote anywhere in North America

Role Type: Full-time, Permanent

Hours: Monday - Friday, 9AM-5PM (flexible working hours)

Pay: $60,000 - $70,000 base salary plus performance bonus of up to $10,000 per year

As a company that values inclusion, and diversity, Social Nature seeks individuals of all backgrounds and experiences to apply to this position. We encourage anybody who is interested in this position to please apply!

Who We Are

At Social Nature, we know that what we consume has an impact - on our health and the planet. We’re driving impact by changing what’s in peoples grocery baskets and have built a best-in-class digital product sampling platform that makes it easy for people to try something that’s better for them and the planet, on their next grocery shopping trip.

Our community has grown to over 1 Million users and we have worked with over 500 natural food and health brands across North America. We’re not stopping until every consumer brand in the world is launching their healthy and sustainable products on Social Nature so that more people can #trynatural.

We’re currently a remote-first distributed team of 30 change makers across North America with our head office in Vancouver, BC Canada. We have an entrepreneurial culture that values making it happen, championing the customer, winning together, keeping it real, focusing on impact and owning our craft.

We are proud to be a Certified B Corp which is a type of company that is committed to using business as a force for good! We were also recently recognized as one of the Best Places to Work in Canada and as one of Canada's Top Growing Companies.

The Purpose of the Role

Social Nature is seeking a Business Development Representative to join our team during an exciting time for our company. We're experiencing high growth and we’re looking for someone who is self-motivated, results-driven and is passionate about the better-for-you product space. If you’re someone who gets excited when they go grocery shopping at Whole Foods Market, you’ll fit right into our team! Also once you work at Social Nature, grocery shopping will never again be the same as you’ll see all of our clients and prospects on the shelves!

As an experienced Business Development Specialist, you’ll research, prospect, book and qualify leads for the sales team to pursue in the growing better-for-you product space across North America. Identifying new business opportunities isn’t easy, but you’re motivated because of your passion for chasing wins and passion for the industry.

Your primary focus will be on outbound prospecting better-for-you food, beverage, health and wellness brands in North America - essentially anything you could find on the shelves at Whole Foods Market! You will hunt down brands that would be a fit for Social Nature by networking online and offline, staying up to date on CPG industry news, and working lead lists to drive qualified meetings for our sales team. As you grow into the role, there’s also the opportunity to develop strategic referral partnerships with CPG industry associations and networks. The right candidate is resourceful, self-motivated, goal-oriented, and an excellent communicator.

This is a great opportunity to grow your business development career, with a company on a mission to help more people switch to better-for-you products. You will work in a small cross-functional team, and report directly to the Head of Business Development. Your input, ideas and results will make a big difference in our growing company.

What You’ll Be Doing

  • Own the entire lead generation process, including research, org mapping, outreach, prospecting and lead qualification
  • Research and identify prospective leads and potential markets through various sources, including LinkedIn Outreach, Email Sequences, and Event Networking
  • Build and cultivate relationships with qualified clients by offering tailored insights and solutions that meet their specific needs
  • Highly targeted outbound prospecting: You’ll build your own list, research and learn about prospects, then craft A LOT of personalized message sequences
  • Analysis of potential CPG industry influencers, stakeholders and buyers that may be a fit for our product sampling services; including industry associations we should be partnering with and events we should be present at
  • Work in tandem with our Partnership Directors to further strategically map out key accounts, brainstorming together how to attract high growth brands
  • Book discovery calls with senior-level contacts for Partnership Directors (booking a minimum of 5 discovery calls with qualified leads per week)
  • Raise marketplace awareness of Social Nature’s value proposition to prospects on Linkedin
  • Follow best practices for booking discovery calls, continuously improve and share learnings with the team, willing to pivot when necessary
  • Work with marketing to identify collateral/sales support (e.g. case studies) to improve conversion rates of mapping calls and discovery calls to qualified opportunities
  • Attend bi-annual trade shows across North America to prospect leads with the goal of significantly increasing the number of qualified leads in Salesforce
  • Maintain up-to-date records of all interactions and lead status through our Salesforce CRM

What you will need to succeed in this role

  • Previous experience in B2B business development
  • Experience in social selling (especially on Linkedin) is ideal
  • Active network within the CPG industry is considered a strong asset, but is not required
  • Motivated by the hunt: You figure out what needs to get done and make it happen
  • Persistent in the face of rejection, you see it as a challenge, get more creative and maintain positive energy
  • Experienced building and nurturing new relationships with senior-level prospects who are decision makers and/or budget holders
  • A strong written communicator, where all your efforts are customized based on your research, your understanding of the customer persona and their specific needs
  • Resourceful, creative thinker that is experienced in working with sales and marketing to develop your outreach and messaging
  • Experienced with CRMs, ideally Salesforce and/or Hubspot


What We Offer

  • Time to take care of yourself — 30 PTO days per year including 15 days annual vacation, 3 Personal Days, and 11 designated company holidays throughout the year. In addition, all of our team members enjoy a flex week at the end of the year to recharge.
  • Health & Wellness benefits — You’ll get a monthly stipend to put towards a health plan of your choice giving you maximum flexibility, plus a $1200 annual wellness spending account for anything else, $1200 per week paid parental leave top-up for up to 8 weeks, and a one-time $500 home office improvement stipend.
  • Stock Option Benefit — The opportunity to become part-owners of our early-stage company and benefit from our hyper-growth. Let’s build a great company together!
  • Team events — We believe that a team that takes time to play together stays together. Every year we bring the entire team together for a retreat at our Canadian headquarters and we regularly host virtual and in-person team events throughout the year for connection and collaboration.
  • Make a difference with your work — Align your work with your values and contribute to building a more sustainable future! Join us in our mission to help more people make the switch to healthy and sustainable products.
  • Get to know us — follow us on Linkedin, Facebook, Instagram and check out our company Medium account.

Social Nature is an equal opportunity employer and stands for fair representation - we believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, indigenous people, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage the inclusion of people with these identities or other marginalized communities because we believe that without you, we are all less.